This short article outlines some of the most considerable modifications in customer habits when it comes to consuming media.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the rise here of internet streaming platforms and short form video content, the method by which people are getting their updates is also evolving. People are increasingly turning towards internet news sources, rather than watching TV, to learn about the latest worldly affairs. Nevertheless, simultaneously, due to a continuous circulation of info, people are coming to be overwhelmed by substantial amounts of content. In reaction to this, news companies are re-engaging viewers by making short form content that is more clear and easier to navigate. These days it is common to find news channels that have large followings on social media channels. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this method has been very important for supplying people with dependable and verified news sources, in a format they can easily access.

In the last few years, with the rise of digital content, the way in which individuals take in content has changed considerably. For several years, traditional tv was the primary source of family home entertainment for many people. However, since the advancement of streaming platforms, many audiences are turning away from arranged television, especially among younger individuals. Rather, global media content analysis shows that more people are buying memberships to streaming services, which strongly evidences the transformation in audience consumption habits. These options are popular for enabling people to enjoy the programs and films they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming services as a prominent media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing preferences in the marketplace.

In the present digital age, smart phones have come to be one of the most common tools that individuals are using to view videos and gain access to media. Nowadays, many social media platforms are offering unlimited feeds of brief, chains of videos, that are growing in popularity among smartphone users. In fact, statistics show that that globally, mobile content viewing is on the rise, revealing that short form content is one of the fastest growing media trends right now. These platforms permit users to see a collection of personalised material and react instantly, making these videos much more interesting and addicting than conventional content. Short form videos are also being used more frequently for news and academic functions, not just for entertainment. Consequently, this pattern is shifting the way people are proactively seeking for and counting on to receive knowledge, in a faster, shorter and more functional format.